Blog Entries

Packing Clothes and Stress

dave@maturemarketstrategies.com — Tue, 14 Apr 2009 00:00:00 -0700

My wife and I are planning a once in a lifetime trip to Africa. We are doing the typical safari experience as well as visiting the city of Capetown and the magnificent Victoria Falls. The planning and booking for this trip took several months, almost as long as it took us to pack appropriately. Between the luggage size restrictions, weight restrictions, varied activities, limited laundry facilities, weather unpredictability and desire to look like Redford [...]

Yappy Hour

dave@maturemarketstrategies.com — Tue, 17 Feb 2009 00:00:00 -0700

I just returned from an interesting experience as I joined my neighbors in “yappy hour”. Imagine twenty dogs of all breeds, temperaments and social skills romping in a grassy park area while their owners chat about the affairs of the day. With no formal planning, yappy hour has successfully occurred every weekday for months. I wondered how and why?

After chatting with my neighbors while keeping an eye on my daughter’s English bulldog, a several notions [...]

Shoppers or Buyers

dave@maturemarketstrategies.com — Fri, 06 Feb 2009 00:00:00 -0700

Last month I headed out on a real adventure. But before we get to the real action, a little background. Mature adults are a product of a generation the still read for pleasure. We consumed the morning paper and often had a mystery on the bedstand. We looked forward to our vacations when we could zip through a couple of trashy novels. Walk around a bookstore today and you’ll notice many mature adults perusing the stacks. All makes sense until I noticed th [...]

Dinner Time

dave@maturemarketstrategies.com — Fri, 30 Jan 2009 00:00:00 -0700

My wife and I scheduled a dinner with my 80 year old parents last week. Knowing they like to eat early, I winced as I suggested 6pm. They accepted as my dad was motivated to show off his new car. As we started to get ready to leave at 5pm to make our 20 minute drive to the restaurant, I remarked to my wife that we would arrive over a half hour early for our reservation. She said: “that’s okay, your folks will already be there”. Sure enough, they we [...]

Mature Market Time

dave@maturemarketstrategies.com — Fri, 23 Jan 2009 00:00:00 -0700

I just finished my Cheerios at 9:30 this morning and probably will skip lunch in favor of an early dinner. After observing the other active adults around me, I can’t help but wonder the strategic marketing implications of this two meals a day trend. It should be quite an opportunity for restaurants as mature customers fill the booths during off peak times. If we’re eating later in the morning and earlier in the evening, how are our media viewing and computer using t [...]