Yappy Hour

Posted by: dschreiner in Business planning on Feb 17, 2009

I just returned from an interesting experience as I joined my neighbors in “yappy hour”.  Imagine twenty dogs of all breeds, temperaments and social skills romping in a grassy park area while their owners chat about the affairs of the day.  With no formal planning, yappy hour has successfully occurred every weekday for months.  I wondered how and why? 

After chatting with my neighbors while keeping an eye on my daughter’s English bulldog, a several notions kept popping up.  One, the dogs need the exercise and letting them run with their peers was easier than running with them.  Two, it was a great time to get caught up on the community gossip.  Three, dog owners like to show solidarity with each other in the face of those unfortunate souls without dogs.  Good lessons for understanding the mature market.  Make it easy, build community and add a human interest component.                   

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