Category >> Behaviors

Packing Clothes and Stress

Posted by: dschreiner in Shoppingbehaviors on

My wife and I are planning a once in a lifetime trip to Africa.  We are doing the typical safari experience as well as visiting the city of Capetown and the magnificent Victoria Falls.  The planning and booking for this trip took several months, almost as long as it took us to pack appropriately.  Between the luggage size restrictions, weight restrictions, varied activities, limited laundry facilities, weather unpredictability and desire to look like Redford et al.  in "Out of Africa", our packing has been hopelessly frustrating.  Just think about the hat dilemma.  Baseball? safari? crushable? cotton? drifit? color? rain? ventilated?  I guess preparing for the experience is supposed to be part of the fun.  But is sure seems like a bunch of stress.  What if the travel package came with a packing planner?  You put in your destinations, activities and the person you most want to resemble, and out pops a perfect wardrobe.  Some businesses have addressed this challenge.  A spa as an example.  Notice how you never stress over what to wear to the spa.  Or how about a baseball team player?  Or maybe a hospital patient?  Next time you target the mature market, consider all the experience stress points.           


Mature Market Time

Posted by: dschreiner in Shoppingbehaviors on

I just finished my Cheerios at 9:30 this morning and probably will skip lunch in favor of an early dinner.  After observing the other active adults around me, I can’t help but wonder the strategic marketing implications of this two meals a day trend.  It should be quite an opportunity for restaurants as mature customers fill the booths during off peak times.  If we’re eating later in the morning and earlier in the evening, how are our media viewing and computer using times shifting.  If you’re in a service business such as car repair, do you still schedule a traditional noon to 1 pm lunch for most of your employees.  The other day I was surprised at the active adults in line for service during the lunch hour at my local car dealer.  You’d think with their schedule flexibility, they’d come when most of the full time workers aren’t squeezing in errands at lunch. Guess again.

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