Last month I headed out on a real adventure. But before we get to the real action, a little background. Mature adults are a product of a generation the still read for pleasure. We consumed the morning paper and often had a mystery on the bedstand. We looked forward to our vacations when we could zip through a couple of trashy novels. Walk around a bookstore today and you’ll notice many mature adults perusing the stacks. All makes sense until I noticed that many more were reading than buying the books. Nice scene but can’t be good for the bottom line. I immediately self diagnosed the issue, mature adults still enjoy reading but don’t enjoy the buying. I thought to myself, what if you could offer the enjoyment of reading without the wallet pain of the buying. Then it hit me. There used to be this place I dropped my children off to study and research school papers. My new adventure took me to the library. I signed up for my first library card in 40 years. After checking out more books than Evelyn Wood could read in two weeks, I paused to look around. The place was filled with mature adults and school kids. Is your business trying to attract the mature customer, be the library.
Talk with Dave 